What are the Features of Multichannel eCommerce? 13 Oct 2022

multichannel ecommerce platform

What is multichannel eCommerce?

Multichannel eCommerce means the process of the sale of products from more than one place online. It is an eCommerce business in which products are sold in varied eCommerce channels. This amplifies the sales of all products and results in exponential growth in the business. In the recent past, the rise of technology has altered the world extensively. eCommerce business has risen to be the de facto standard of shopping. Let us look at the features of multichannel eCommerce.

Inventory management:

If the inventory is allocated to more than one channel, businesses can sell products through various channels. Businesses manage inventory in such a manner that there must be a minimization of out-of-stock situations in these channels. They send notifications to the sellers regarding the low stock in inventories that are assigned to the channels. This leads to correct product management across the inventories.

Efficient inventory management implies avoiding the ‘out-of-stock situation with the organization of inventory in every channel. The software notifies the seller about the low stock of products in a specific channel. Sellers use a single click to download and import product details. An ideal software addresses these issues with precision. Due to this, business owners can focus on the remaining aspects of running their businesses.

Product data management:

Developers have created multichannel eCommerce software such that the platform remains unchanged while the product data and information is uploaded or modified. Businesses leverage the Product Information Management (PIM) platform to handle enormous amounts of product data and distribute it across different channels and sales. This decreases the data traffic and simplifies the multichannel eCommerce process. The platform easily translates product information as per the locales and then exports it across the channels. The Akeneo platform carries all the requirements of a desirable PIM platform. Akeneo can deliver better PIM and is a highly recommended platform.

Digital Asset Management (DAM):

In the eCommerce business, the storage of images, videos, and other multimedia assets and pertinent marketing content is secure. As per the upcoming needs, multichannel eCommerce software development enables a search of the preceding content and distribution of them. When DAM is used, the platform stores the assets with perfection. The platform ensures that the content is never lost or duplication is eliminated. This results in space-saving. DAM endorses file types such as DOC, PDF, and XLS, among others. The platform reuses the same images in various products. There are various asset management actions such as alt text, starred fields, edit, and delete. A few of the eminent DAM software products are Brandfolder, MediaBeacon, ImageDirector, Asset Bank, QBank, and Bynder. The digital asset lifecycle has the following phases:

  1. Create (images, audio, video)
  2. Manage (name, metadata)
  3. Distribute (deliver, share)
  4. Archive (cull, preserve, backup)
  5. Retrieve (search, find, reuse)

Strong API:

Creating strong APIs is a vital issue in multichannel eCommerce software development. A robust API enables easy sharing of data with other systems and the product’s users with great access. Developers add some features to such APIs. The crucial features of Robust APIs in the marketplace are the following:

  • Integration of text messages for all the customers to save time, headache, and money
  • Syncing of activity automatically inclusive of customer interaction with own Customer Management Software
  • Usage of own CRM software or contact management to schedule and send text message campaigns

If the RESTful API and the GraphQL API are compared, then the latter is more scalable and efficient. It checks the queries and fetches data as per requirements. Businesses consider it as a sophisticated manner of building and querying APIs with the following benefits:

  • More simplicity and stability to data
  • Structured data for more transverse and retrieve data
  • Better speed and stability
  • Clients use the data that is exactly required
  • The APIs transport the data in a predictive manner
  • In the case of millions of resources, APIs transport data easily

If the eCommerce business has a strong API, the response is generally better.

Smooth delivery and return

An eCommerce website adheres to the following to win the customers’ trust:

  • Vendors transparently convey the products and all their details to the customers.
  • The delivery time of the products is minimal.
  • The products have a proper return policy.
  • Vendors provide 24 X 7 customer service.
  • All adhere to the FBA policies. Vendors deliver the products. However, the eCommerce websites handle all activities from picking to return inclusive of packing, tracking, and refund. In this way, customers can get the optimum experience of buying the products.

Workflow automation:

The most critical feature of efficient software is workflow automation. As time-sensitive and repetitive tasks are automated, vendors concentrate more on the remaining vital business operations.

Analytics and Reporting:

A dashboard displays a large number of Analytics. Some of these are accounting analytics, product analysis, and business data. A single dashboard displays several reporting and analytics to make more efficient business decisions and enhance sales.

Vendor management:

The platform has a single dashboard for various channels. Using this Dashboard, the vendor does efficient addition, registration, and management of the product catalog. Vendors perform addition or modification to the selling price of a specific product. They can publish an entire product catalog and track inventory.

Support Staff:

On an eCommerce platform, when there are bugs or downtime, users can easily contact Support Staff. The Support of an eCommerce platform has 24 X 7 services, FAQs, and an intuitive help guide. Another mandatory aspect is that there must be a direct line to provide support when essential.

Ease of use:

Various users of an eCommerce platform have different levels of technical proficiency. Thus, the platform has ease of navigation and comprehension. The basic functions offer easy access. They are simple to execute. If the platform is to be used regularly, an intuitive interface and a clean design are paramount.

Technology and app integrations:

If a specific eCommerce system has some other eCommerce software and plug-ins, integration of your system with these is a good centralization and a better business ideology. Connections to warehouse and order management systems result in no need to switch among apps. This can raise productivity considerably. An example is the integration of shipping apps, customer rewards programs, and email marketing services.

Vignesh G

eCommerce Consultant

About the Author:

Vignesh Gopalakrishnan leads the e-commerce team at Velan. He has transformed many businesses to digital platform by delivering scalable eCommerce solutions. With more than 6 years of experience in various e-commerce platforms like Magento, Shopify, Prestashop, and Bigcommerce, his team delivers custom eCommerce solutions catering to small, medium and large enterprises worldwide. He can be reached at vignesh.g@velaninfo.com


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