Velan Offers Round-the-clock Ad Operations Services for the UK’s Largest Digital Media Publisher and Digital Out-of-Home Media Service Provider Ad Trafficking Services


The largest publisher of digital media and digital out-of-home media in the UK, with over 1000 digital billboards spread across numerous locations, struggles to manage Ad campaigns and turns to Velan for round-the-clock Ad operation services.


  • Inefficient handling and delivery of Ad campaigns
  • Clients own billboards with varying specifications in each location, making scheduling, creative   uploads, and report generation challenging
  • The entire Ad operation is challenging due to complicated schedules for Ad campaigns, numerous platforms, and more than 1000 digital billboards dispersed throughout various locations.


  • Automation and Optimization: Adopted advanced Ad ops software for efficient campaign management and a ticketing system for quick TAT
  • Quality Assurance: : Velan’s quality assurance process backed by adherence to ISO 9001 quality standards ensured accurate Ad campaign scheduling and creative uploads to minimize errors
  • Collaboration and communication: Strong collaboration and communication channels were established among Ad trafficking teams


  • Increased Efficiency: Improved efficiency in managing a larger volume of Ad campaigns with fewer resources and quick TAT
  • Enhanced Performance: Real-time delivery of 10000+ Ad campaigns on more than 1000 digital billboards
  • Cost Savings and Revenue Growth: By minimizing manual work and maximizing client ROI, cost savings were achieved.
  • Improved Client Relationships: Strengthened client relationships through better campaign performance and communication


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