Digital - Cloud, DevOps, eCommerce, RPA, BI | BPO - Accounting, Billing & Coding
Velan Offers Round-the-clock Ad Operations Services for the UK’s Largest Digital Media Publisher and Digital Out-of-Home Media Service Provider
Ad Trafficking Services
The largest publisher of digital media and digital out-of-home media in the UK, with over 1000 digital billboards spread across numerous locations, struggles to manage Ad campaigns and turns to Velan for round-the-clock Ad operation services.
Inefficient handling and delivery of Ad campaigns
Clients own billboards with varying specifications in each location, making scheduling, creative uploads, and report generation challenging
The entire Ad operation is challenging due to complicated schedules for Ad campaigns, numerous platforms, and more than 1000 digital billboards dispersed throughout various locations.
Automation and Optimization: Adopted advanced Ad ops software for efficient campaign management and a ticketing system for quick TAT
Quality Assurance: : Velan’s quality assurance process backed by adherence to ISO 9001 quality standards ensured accurate Ad campaign scheduling and creative uploads to minimize errors
Collaboration and communication: Strong collaboration and communication channels were established among Ad trafficking teams
Increased Efficiency: Improved efficiency in managing a larger volume of Ad campaigns with fewer resources and quick TAT
Enhanced Performance: Real-time delivery of 10000+ Ad campaigns on more than 1000 digital billboards
Cost Savings and Revenue Growth: By minimizing manual work and maximizing client ROI, cost savings were achieved.
Improved Client Relationships: Strengthened client relationships through better campaign performance and communication