How to Automate your Real Estate Business? 6 Feb 2024

How to Automate your Real Estate Business

Automation will speed up operations and free up resources, keeping you ahead of the competition. Below are five real estate automation aspects that perform well.

Business Processes and Automation

A real estate agent’s typical day includes completing, submitting, and filing real estate documents, coordinating appointments, showings, open houses, and meetings, creating monthly, quarterly, and annual budgets, and managing client databases and emails.

Automation works well for repetitive, rule-based procedures. These everyday procedures and manual processes take up a lot of time and need labour and resources that could be used to manage other core real estate business components and conclude deals on time.

Process automation software can efficiently manage time and resources, auto-schedule showings and open houses based on availability, send follow-up emails to clients, send timely reminders and notifications, and aggregate data to create reports for C-level executives.

Automating Marketing

In a competitive real estate market, one error can ruin your life! This market has tonnes of leads that are typically underutilised. Agents struggle to follow up with every potential client on time.

These leads can be collected and stored in a database by marketing automation software. More individuals in the sales funnel means more conversions and sales. We collect leads, segment them into lists, personalise them, and send clients timely emails and reminders.

To keep interested clients informed, the programme may send newsletters, emails, and texts, increasing engagement and new business. Marketing takes time, but in real estate, where clients are key, the right tools make it easier.

Management of Properties

Juggling properties, their progress, maintenance, problems, coordination with other project actors, and client communication is a daunting task that stresses agents. Automation of property management is no longer a luxury.

We built collaborative software for our client that makes managing projects interactive, easy, and efficient by bringing together all the related staff, processes, communication, and documentation in one central place. It targets new homes and home renovations.

AI is the future of property management, say many. Indeed! AI-based chatbots can enable residents to pay rent, renew leases, and report property issues 24/7 to promptly and efficiently resolve them.

AI and IoT may track device data and notify property managers of anomalies and upcoming events.

Accounting & Finance Automation

Handling transactions, financial statements, accounts payable, and receivable is difficult. Payments and transactions shouldn’t require laborious paperwork in this day and age. No more searching through stacks of documents or dashing to the post office for missed invoices.

Automation requires a centralised system to evaluate, manage, and streamline payments. Financial management automation tracks purchase orders, sends them for company approval, and pays vendors.
Invoices, pending payments, accounts payable, and receivables can be automatically tagged to people, with timely notifications and real-time transaction visibility.

Field Inspection Automation

Quality home inspections can disclose important home and system information. Clients may reject offers after absurd quality checks. Real estate companies still schedule inspections, collect data, take pictures, and analyse them for reports and certificates.

Automating these inspections helps property managers and field inspectors. Clients can easily book properties and schedule inspections. After tracking every inspection request, the system can match field inspectors, making administration easy and intelligent. Pre-existing templates, checklists, and image upload options speed up on-site report completion. Click to edit and generate professional reports.

Upload reports with electronic signatures to the appropriate parties. Go paperless! Automating interior and outdoor field inspection would decrease manual errors and substantially reduce report delivery time without compromising quality or reliability.



About the Author:

Pramod has over 11 years of experience relating to finance and accounts in diversified industries. He is an expert in resource and process optimisation resulting in greater operational efficiencies. He can be reached at


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