{"id":1952,"date":"2023-08-22T13:02:45","date_gmt":"2023-08-22T13:02:45","guid":{"rendered":"https:\/\/www.velaninfo.com\/rs\/?post_type=casestudies&#038;p=1952"},"modified":"2023-09-22T03:36:44","modified_gmt":"2023-09-22T03:36:44","slug":"ad-trafficking-services-ad-ops-and-ad-monitoring-services","status":"publish","type":"casestudies","link":"https:\/\/www.velaninfo.com\/rs\/casestudies\/ad-trafficking-services-ad-ops-and-ad-monitoring-services\/","title":{"rendered":"Velan Offers Round-the-clock Ad Operations Services for the UK&#8217;s Largest Digital Media Publisher and Digital Out-of-Home Media Service Provider"},"content":{"rendered":"<p><strong>Client:<\/strong><\/p>\n<p>The largest publisher of digital media and digital out-of-home media in the UK, with over 1000 digital billboards spread across numerous locations, struggles to manage Ad campaigns and turns to Velan for round-the-clock Ad operation services.<\/p>\n<p><strong>Challenges:<\/strong><\/p>\n<ul>\n<li>Inefficient handling and delivery of Ad campaigns<\/li>\n<li>Clients own billboards with varying specifications in each location, making scheduling, creative\u00a0\u00a0 uploads, and report generation challenging<\/li>\n<li>The entire Ad operation is challenging due to complicated schedules for Ad campaigns, numerous platforms, and more than 1000 digital billboards dispersed throughout various locations.<\/li>\n<\/ul>\n<p><strong>Solution:<\/strong><\/p>\n<ul>\n<li>Automation and Optimization: Adopted advanced Ad ops software for efficient campaign management and a ticketing system for quick TAT<\/li>\n<li>Quality Assurance: : <a href=\"https:\/\/www.velaninfo.com\/\" target=\"_blank\" rel=\"noopener\">Velan\u2019s<\/a> quality assurance process backed by adherence to ISO 9001 quality standards ensured accurate Ad campaign scheduling and creative uploads to minimize errors<\/li>\n<li>Collaboration and communication: Strong collaboration and communication channels were established among Ad trafficking teams<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Increased Efficiency: Improved efficiency in managing a larger volume of Ad campaigns with fewer resources and quick TAT<\/li>\n<li>Enhanced Performance: Real-time delivery of 10000+ Ad campaigns on more than 1000 digital billboards<\/li>\n<li>Cost Savings and Revenue Growth: By minimizing manual work and maximizing client ROI, cost savings were achieved.<\/li>\n<li>Improved Client Relationships: Strengthened client relationships through better campaign performance and communication<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Client: The largest publisher of digital media and digital out-of-home media in the UK, with over 1000 digital billboards spread across numerous locations, struggles to manage Ad campaigns and turns to Velan for round-the-clock Ad operation services. Challenges: Inefficient handling and delivery of Ad campaigns Clients own billboards with varying specifications in each location, making&#8230;<a class=\"continue-reading text-uppercase\" href=\"https:\/\/www.velaninfo.com\/rs\/casestudies\/ad-trafficking-services-ad-ops-and-ad-monitoring-services\/\"> Continue Reading <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.velaninfo.com\/rs\/wp-content\/themes\/velaninfo\/images\/reading_arw.png\" alt=\"Continue Reading\" width=\"16\" height=\"12\"\/><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1952","casestudies","type-casestudies","status-publish","hentry","Categories-ad-trafficking-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Trafficking Services l Ad Ops &amp; Ad Monitoring Services<\/title>\n<meta name=\"description\" content=\"Outsourced Ad Trafficking services for Digital Media Publisher and Digital Out-of-Home Media Service Provider. 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